Privacy policy

Generational Technologies Ltd.

Privacy Policy

Last updated: April 2026 · Generational Technologies Ltd. · generational.ac

This Privacy Notice explains how Generational Technologies Ltd collects, uses, processes, and shares personal information obtained through your interactions with our website, software, services, and online parts store. This Notice does not cover the policies of third parties, including app providers, social media platforms, or third-party websites you may access via links on our site.

If you have any questions about how we handle your data, please contact us using the details below.

Our contact details

Generational Technologies Ltd.
7 Bell Yard, London, WC2A 2JR, United Kingdom
generational.ac

What personal information we collect

Contact and account information

When you contact us, register for an account, or use our services, we may collect: your name, email address, phone number, job title, and company name.

Order and e-commerce data

When you place an order through our online parts store, we collect the information necessary to process and fulfil that order, including: your name, delivery address, billing address, order contents and history, and transaction reference numbers. Payment processing is handled directly by our payment gateway provider — we do not store your full card details. Please see the 'Third-party processors' section below.

Device and log data

We may collect information about your device and your use of our site and software, including: browser type, language, device type, IP address, referring website, log files, time and date stamps, and how you navigate and interact with our site. Some of this information, alone or in combination, may identify you personally.

Customer account data

If you create a customer account on our parts store, we hold: your name, email address, saved delivery address, and order history for that account.

How we collect personal information

  • Directly from you when you use our website, software, or parts store, place an order, create an account, or contact us.
  • Automatically, via device and log data when you interact with our site or software.
  • From third parties, such as your vehicle leasing provider, where necessary to deliver our services.

How we use your personal information

  • To process and fulfil orders placed through our parts store, including arranging delivery and sending order confirmations.
  • To provide and maintain our battery testing software and related services.
  • To manage your customer account.
  • To respond to your enquiries and provide customer support.
  • To send marketing communications where you have given us consent to do so. You may withdraw consent at any time by contacting us.
  • To understand how users interact with our site and services, in order to improve them (legitimate interest).
  • To comply with our legal obligations.

Third-party processors

We work with trusted third-party service providers who process personal data on our behalf. We require all processors to maintain confidentiality and to use data only for the purposes for which it is shared.

Shopify

Our parts store is hosted on Shopify. Shopify processes customer data — including account information, order data, and checkout data — on our behalf as a data processor. For details of Shopify's data practices, see shopify.com/legal/privacy.

Payment gateway

Payments made through our parts store are processed by our payment gateway provider. Payment card details are entered directly with the payment provider and are not stored by Generational. Our payment provider processes payment data in accordance with PCI DSS standards.

Email marketing

If you subscribe to our newsletter or marketing communications, your email address may be processed by our email service provider solely for the purpose of sending those communications. You can unsubscribe at any time.

Logistics and fulfilment

Orders placed through our parts store are fulfilled by our third-party logistics partner. We share the delivery name and address necessary to fulfil your order.

Vehicle leasing providers

Where required to deliver our battery testing services, we may share relevant data with your vehicle leasing provider.

Lawful basis for processing

  • Contractual obligation: processing necessary to fulfil our contract with you, including order processing and service delivery.
  • Consent: for marketing and advertising communications. You may withdraw consent at any time by contacting us.
  • Legitimate interest: to understand how users interact with our site and services and to improve them, and to protect our business interests.
  • Legal obligation: where we are required to process data to comply with applicable law.

Data retention

We retain personal data only for as long as necessary for the purposes set out in this Notice, or as required by law. Order data is retained for a minimum of 6 years for accounting and legal purposes. You may request deletion of your data at any time (see 'Your rights' below), subject to our legal retention obligations.

International transfers

Where we transfer personal data outside the UK, we ensure that appropriate safeguards are in place in accordance with applicable data protection law.

Your data protection rights

  • Right of access: to request copies of your personal information.
  • Right to rectification: to ask us to correct inaccurate or incomplete information.
  • Right to erasure: to ask us to delete your personal data in certain circumstances.
  • Right to restrict processing: to ask us to limit how we use your data.
  • Right to object: to object to processing based on legitimate interest.
  • Right to data portability: to ask us to transfer your data to another organisation.

To exercise any of these rights, please Contact Us. We will respond within one calendar month. There is no charge for exercising your rights.

Complaints

If you have concerns about how we handle your personal data, you have the right to make a complaint to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection: ico.org.uk · 0303 123 1113.

Generational Technologies Ltd. · 7 Bell Yard, London WC2A 2JR · generational.ac